Blogs

Low-Mo Days: Breaking Through Mental Training Barriers

We feel great when we run, not many things beat that natural high. So why on some days does our motivation dissipate as soon as we look at our running shoes, or before? 

Every runner comes up against mental walls. They pop up when we least expect it, and usually when it’s the most inconvenient. So what can we do? How do we push past the siren song of comfy bed covers or the TV (or chores) calling?

1. Plan Ahead

Registration Fees

When you are setting up your event and working with a timer, do you give any consideration to the registration fees that your participants are paying?  If not, then you should.  Those registration fees can have an impact on your participation as it raises the cost of the overall registration cost.  When participants are looking at registering for your event, if the additional fees that they pay are too high, then many will simply back out and either decide to wait or not attend at all.

Solid Ground: 7 Running Myths, and the Truth Behind Them

We’ve all heard it. Well-meaning but ultimately misguided advice on how you really should be running. The actual correct footfall pattern, real training hacks, or my personal favorite — how running really isn’t healthy for you (usually from a cheerfully confident relative, mid-holiday party).

So what’s real, and what do we leave behind as we forge ahead in training?

Go the Extra Mile: 6 Ideas for Extending the Life of Your Running Shoes

Most serious runners invest huge amounts of brainpower and money into finding the perfect pair of running shoes. Many athletes even keep multiple pairs to wear in rotation or for certain types of events or terrain. Follow these useful tips to help protect your investment and increase the longevity of your favorite running shoes.

A New Year

Well here we are  a month into 2021 and are still facing the panic of covid-19.  Like you, we had hoped that we would be out of this by now and moving forward with events.  With the continued panic though, we are still trying to figure out how to move forward with events.  We were successful in 2020 with hosting many in-person events and many more virtual events.  We worked hard with many of our organizations to help them a way forward with their own events.  Even with the virtual only options, many organizations were quite successful with their fund raising.

Sidelined by Love: 5 Ideas for a Happy Home With a Spouse Who Doesn’t Run

In an ideal world, the person you call your mate would just love getting up with you at the crack of dawn to train and run — then run some more. Right alongside each other you’d go, footfall for footfall, into the sunset of eternal togetherness and endorphin bliss.

But this isn’t an ideal world. More often than not, your partner doesn’t share the same level of passion for your hobbies as you do. Often they’re not interested at all.

3 Mental Habits of Successful Runners

We’ve all heard the term “mind over matter,” but how does that apply to the running lifestyle? No doubt, this hobby of ours is physically demanding — some days, I might call it grueling. So how much does mental attitude play into becoming a successful runner? A lot.

1. It All Starts With Discipline

Go Deep: Breathing Techniques for Beginning Runners

Why would beginning runners need to learn how to breathe? Breathing is something we all do every day (and all night) without even thinking about it. But chances are that new runners may not be making the most of each breath they take. In fact, improper breathing technique while running could lead to premature fatigue or even injury.

Breathe From the Belly

Race Director Corner - Volume 5, Issue 1

2020 has certainly been one for the history books.  What have you done with your time.  Have you been like so many who are just sitting around waiting for things to get better, or have you been taking the time to prepare for the future.  At Athlete Guild, we have been working hard on preparing for what's next.  We have been amazed at the total lack of leadership and activity from our competitors.  They seem to be just riding it out and taking and wait and see attitude.  That's not the way that Athlete Guild does business though.  We have been at th

Baring Your Sole: The Benefits of Barefoot Running

Recent years have seen a surge in runners shunning fancy shoes in favor of running barefoot. While that may seem hazardous, especially in harsher climes, some experts believe that barefoot jogging may have advantages.